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In this edition of Unprompted, we look at what happens when AI stays in the background versus when it takes center stage.
Sept. 21, 2026

The Latest Ideas and Insights

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The 2026 Apex Martech Matrix shows why companies need to distinguish between technology gaps and execution problems, especially as AI gets layered onto existing martech stacks...
Sept. 21, 2026
I'm taking marketers behind the scenes of running a newsroom, showing how the same principles and frameworks that keep a newsroom running can sharpen your marketing too.
Sept. 14, 2026
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In this edition of Unprompted: The AI Marketing Brief, we look at how AI agents are starting to book, buy and browse on behalf of users — and why most marketing sites aren't built...
Sept. 10, 2026
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In this edition of Unprompted: The AI Marketing Brief, we explore what a rogue AI agent and a wave of new platform policies mean for B2B marketing teams.
Sept. 2, 2026
In this edition of Unprompted: The AI Marketing Brief, we unpack why AI disclosure is becoming standard practice across e-commerce and publishing platforms alike.
Aug. 28, 2026
Turns out "take more initiative" and "commit light interpersonal warfare" sound identical to an AI that's optimizing for your happiness.
Aug. 20, 2026
As AI rapidly evolves, B2B marketers must adopt adaptable strategies, focusing on what remains constant — trust, transparency and quality — while remaining open to change, much...
Aug. 19, 2026
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Recent research from the CMO Council highlights the importance of integrating AI thoughtfully into marketing processes. It underscores that human judgment, strategic thinking ...
Aug. 17, 2026
In this edition of Unprompted: The AI Marketing Brief, marketers get a reality check on AI adoption, ad revenue projections and model behavior.
Aug. 17, 2026
The marketing landscape of 2027 demands agility, strategic foresight and technological integration. With AI transforming customer journeys and budget limitations challenging growth...
Aug. 7, 2026
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Highlighting the challenges of AI-generated content, this piece warns marketers about the risks of contamination and the importance of authentic, experience-driven content. It...
Aug. 6, 2026
As marketing becomes increasingly accountable for business performance, success depends less on reporting marketing activity and more on translating customer, revenue and financial...
Aug. 3, 2026
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As AI adoption accelerates, marketers must now focus on concrete metrics and proven technologies, such as Salesforce's acquisition of Fin and Adobe’s AI traffic surge, to stay...
July 31, 2026
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While automation streamlines repetitive tasks, businesses must recognize where human judgment is essential, especially in building trust and delivering personalized experiences...
July 27, 2026
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In this edition of Unprompted: The AI Marketing Brief, we cover the growing gap between how fast platforms are deploying AI and how poorly equipped most teams are to catch what...
July 23, 2026
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The piece examines the dual nature of AI's rapid advancements, boosting productivity and personalization but also introducing risks such as spam, misinformation and diminished...
July 20, 2026

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With AI's increasing role in marketing, understanding when and how to use it is crucial. Learn best practices for incremental AI adoption, emphasizing human oversight and strategic...
July 20, 2026
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When your AI starts asking better questions than you do, it's time to have a hard conversation — with yourself.
July 17, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next...
July 13, 2026
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Are you helping your customers or are you creating AI slop? Learn how to tell the difference.
July 13, 2026

Resources & Insights

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Mix, match, and tweak the right ingredients to create Al prompts that deliver results.
Nov. 14, 2025