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My mom told me to be unique. Turns out, that's also pretty good content strategy.
June 8, 2026

The Latest Ideas and Insights

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Every event is an opportunity to build authority and generate content. Here's how AI helps you do both in real time.
June 8, 2026
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MarketingEDGE Podcast
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next...
June 7, 2026
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In this edition of Unprompted: The AI Marketing Brief, we cover the new rules of AI content — who's getting penalized, what audiences are skipping and how to stay credible.
June 4, 2026
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Societal trends, from fashion to beauty standards, evolve rapidly once they become mainstream. GenAI's growth increasingly influences our habits, perceptions and reliance on technology...
June 1, 2026
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Most marketers treat conference prep as an afterthought. Here's the AI-powered approach that turns it into a competitive edge.
June 1, 2026
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Most dashboards report historical performance, but the best ones will drive future decisions
May 22, 2026
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In this edition of Unprompted: The AI Marketing Brief, your analytics may be counting bots, your buyers may be angry, and the platforms are moving fast anyway.
May 22, 2026
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In this edition of Unprompted: The AI Marketing Brief, the capability news is real, the adoption is wide, and only 3% of employees are hitting the productivity sweet spot.
May 21, 2026
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The modern buyer’s affinity for all things analog and authentic is bringing a tide of organic, low-budget content to the fore — and a return to the basics of good marketing to...
May 18, 2026
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The piece discusses the evolution of public relations from mere visibility to validation, emphasizing the role of human expertise, cultural sensitivity, and AI in shaping effective...
May 18, 2026
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How "yes, and" went from improv wisdom to a cautionary tale about the choices we make when we stop asking hard questions.
May 15, 2026
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When algorithms can produce flawless copy and poreless visuals in seconds, polish stops being a differentiator and starts being a red flag.
May 15, 2026
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In this edition of Unprompted: The AI Marketing Brief, we cover what the research, the vendors and the data are each saying — and where you should trust them.
May 11, 2026
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A playful yet practical commentary on using multiple AI tools to help optimize for search engines and answer engines.
May 8, 2026
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As marketers bring AI agents and LLMs into client interactions, transparency, guardrails and human connection will determine whether automation strengthens relationships or quietly...
May 8, 2026
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While AI offers speed and precision, human judgment remains vital for ethical, emotional and contextual decision-making. Organizations that define responsibilities, embed governance...
May 8, 2026

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The conference underscored that relevance, data integrity and transparent governance are competitive advantages. Marketers should prioritize quality relationships, responsible...
May 5, 2026
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Learn how to build trust, improve targeting and rethink attribution for better ROI.
May 4, 2026
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In this edition of Unprompted: The AI Marketing Brief, we unpack the research, legal decisions and workforce frameworks quietly dismantling the premises most marketing AI strategies...
May 4, 2026
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Learn how marketing and sales collaboration, signal reading and targeted nurturing can optimize ABM efforts, ensuring accounts are truly sales-ready before outreach, thus improving...
April 27, 2026

Resources & Insights

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Mix, match, and tweak the right ingredients to create Al prompts that deliver results.
Nov. 14, 2025