ROI

In this edition of Unprompted, we look at why AI agents are getting cheaper per task while the true cost of handing them work keeps climbing.
Nov. 3, 2026
New AI features from Adobe Firefly and Claude promise to streamline marketing workflows, while Firefox and Google are changing how buyers discover content. Here's what marketers...
Oct. 31, 2026
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Training journalists on SEO and AEO taught me that writing for your readers and optimizing for search and answer engines are the same job. Here’s why that matters to marketers...
Oct. 23, 2026
Search & Sustain
Erin and Seth are recapping some of the key takeaways from the 2026 MACMA conference, including the importance of auditing lead campaigns, turning metrics into action and how ...
Oct. 8, 2026
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The 2026 Apex Martech Matrix shows why companies need to distinguish between technology gaps and execution problems, especially as AI gets layered onto existing martech stacks...
Sept. 21, 2026
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In this edition of Unprompted: The AI Marketing Brief, we look at how AI agents are starting to book, buy and browse on behalf of users — and why most marketing sites aren't built...
Sept. 10, 2026
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Recent research from the CMO Council highlights the importance of integrating AI thoughtfully into marketing processes. It underscores that human judgment, strategic thinking ...
Aug. 17, 2026
The marketing landscape of 2027 demands agility, strategic foresight and technological integration. With AI transforming customer journeys and budget limitations challenging growth...
Aug. 7, 2026

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We asked AI to describe this download. Here's what it gave us: "The AI Prompt Recipe Book is a free guide with 9 helpful AI prompts for marketers, organized into three sections...
June 23, 2026
How to turn any conference into content, connection and competitive intelligence.
May 18, 2026
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As AI accelerates organizational change, leaders must recognize that employee resistance often stems from capacity overload rather than opposition. Effective change management...
March 23, 2026