The Answer Engine Optimization (AEO) Guide for B2B Marketers

Today’s buyers turn to AI for instant answers, not endless links. If your brand’s not part of those answers, you’re invisible. The EndeavorB2B AEO Guide shows you how to stay visible, credible, and quoted when it matters most, where buyers actually search.
Nov. 11, 2025
aeoguide

The goal used to be simple: show up on page one of search results, and buyers would find you. That doesn’t work anymore. AI and answer engines now decide which voices get heard, and if your content isn’t built to be read, trusted, and cited, you disappear from the conversation.

And that’s where the real loss happens. It’s not just traffic, it’s trust. When another brand shows up as the expert in your space, your voice fades before buyers ever get the chance to hear it.

The Answer Engine Optimization (AEO) Guide for B2B Marketers in an AI-first world was developed from our own shift in SEO strategy, informed directly by insights from EndeavorB2B's SEO expert, Erin Hallstrom. Here’s how this workbook helps you take control of your discoverability:

  • Turn your content into trusted “bot answers” to be surfaced by AI. 
  • Spot and fix your brand’s visibility gaps with the included AEO Health Check.
  • Build authority fast with E-E-A-T trust signals that answer engines reward.
  • Boost discoverability with a step-by-step AI and Zero-Click action plan.
  • Drive change with a 90-day roadmap for consistent, AI-ready visibility.