About Us

Turning buzz into business

MarketingEDGE is not just another newsletter cluttering your inbox — it’s the one that actually makes you better at your job.

MarketingEDGE delivers results-oriented, actionable, and trend-savvy intel for marketing leaders and aspiring leaders across industries. We’ll surface insights and contextualize findings for modern B2B marketing professionals who need to prove value, not just create it.

Your time is valuable, and we promise not to waste it. We provide a macro view of what’s essential and a micro focus on how to act on it, tracking the trends reshaping B2B marketing, decoding the tactics that work, and translating B2C strategies into frameworks you can use. 

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Who We Serve

MarketingEDGE is for B2B marketers, from rising professionals to senior marketing executives. Our readers include CMOs, brand strategists, demand-gen leaders, creative directors, and data-driven marketers across industries.

What We Offer

Each weekly newsletter covers what matters, why it matters, and what to do next — featuring original and curated content by EndeavorB2B’s subject matter experts and marketing thought leaders. Content will cover topics including AI mainstreaming, marketing trends, decision-grade analytics, lessons from B2C, customer loyalty and advocacy, CX metrics tied to retention and expansion, sales and RevOps alignment, ABM design, tracking ROI, privacy and platform shifts, revenue accountability, managing talent and operations, continuous learning and upskilling, and MarTech to improve workflows and operations.

Meet the EDGE Team

Jacquie Niemiec

Jacquie Niemiec

Chief Digital Officer

EndeavorB2B

Jacquie Niemiec is the Chief Digital Officer at EndeavorB2B where she leads digital strategy, marketing solutions, and data-driven product innovation. She brings extensive experience from prior senior leadership roles at Informa and Penton, where she focused on digital transformation, product development, and market growth. A graduate of Cleveland State University with a background in Communications and Marketing, Jacquie has built her career on leveraging technology to accelerate business performance, elevate customer engagement, and drive measurable results. Known for her collaborative and forward-thinking leadership style, she is committed to fostering innovation, empowering teams, and positioning organizations for long-term digital success.
Natalie Williams

Natalie Williams

EVP, Content Studio

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Natalie Williams is the Executive Vice President, Content Studio within EndeavorB2B's Marketing Solution Division. She is a strategic leader responsible for expanding Endeavor's topic and role-based newsletters portfolio and providing customers with high-impact, multi-format content, including custom articles, video, and podcasting  Natalie brings more than 15 years of experience leading content strategy, marketing innovation, and digital transformation across media, marketing, and technology organizations. Prior to joining EndeavorB2B, she held senior roles at companies including Brief Media, Aging Media Network/WTWH and Leverage Lab. She is a past Folio: Top Women in Media honoree and featured speaker at B2B media industry events.
Abby White

Abby White

Vice President, Content Studio

EndeavorB2B

Abby White is a content strategist, newsroom-trained writer, and brand storyteller. As Vice President of EndeavorB2B’s Content Studio, she leads client-driven custom content programs across 90+ brands and the content strategy for topic and role-based newsletters serving executive audiences. An award-winning journalist with a marketer’s mindset, Abby brings 25 years of experience leading editorial, communications, marketing, and audience-building efforts across industries. Abby launched her first magazine, "Abby’s Top 40", in 1988 and made everyone in her family read it. While attending the University of Illinois, she paid her rent as a professional notetaker, which might explain why she still gets asked to take notes in meetings. Since then, she has held editorial leadership roles at an alt weekly, a newspaper, a luxury lifestyle magazine, a business journal, a music magazine, and regional women’s magazines, developing a sharp writing edge and a conversational tone that resonates with professional audiences. She expanded into marketing while leading communications for an entertainment industry nonprofit and later drove rebranding and audience-building efforts for an NPR music station. At EndeavorB2B, she has been instrumental in driving editorial excellence, developing scalable content strategies across multiple verticals, and building the foundation for EDGE, the company’s portfolio of executive newsletters. And if you’re a writer interested in contributing to MarketingEDGE, she’s the person you need to (politely) bug.
Genny Pankey

Genny Pankey

Creative Lead

EndeavorB2B

As a graphic designer for the past 20 years, Genny Pankey has had the opportunity to work on a wide range of projects, from websites to comprehensive event campaigns that include everything from enamel pins to tradeshow booths and digital assets. In her role as Creative Lead for Events at EndeavorB2B for nearly five years, she works across print, digital, and event design, bringing ideas to life with talented teams. Her background allows her to adapt to different challenges and mediums. Whether designing for the events or the web, she aims to create work that's visually engaging and strategically sound.
Alex Dunne

Alex Dunne

Sr. Director, Product Management

EndeavorB2B

Alex Dunne is Senior Director of Product Management at Endeavor Business Media, where he leads product growth and innovation across nearly 100 B2B brands. He guides cross-functional teams in evaluating, developing, and launching new revenue-generating solutions that balance customer insights, business goals, and technical feasibility. Alex oversees Endeavor’s Product Evaluation Team (PET) and directs major initiatives ranging from company-wide website redesigns to corporate-level programs such as the Edge brands, to brand-specific products and programs. His focus is on creating scalable products and processes, strengthening market position, and driving growth.

 

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Contributors

Take a look at the content team behind MarketingEDGE and how to submit your ideas to the MarketingEDGE team.

Why Trust Us

MarketingEDGE is part of the Content Studio at EndeavorB2B, where we empower B2B professionals with meaningful connections that spark innovation, drive success, and accelerate growth. Through data-driven marketing solutions, actionable business intelligence, and industry-leading expertise, we provide tools and insights that help businesses stay ahead.

Our audiences trust our industry experts as a vital source of knowledge and insight, and we take that responsibility seriously. Our commitment to excellence ensures that every interaction creates value and unlocks new opportunities for our audience and clients.
With a portfolio of over 90 influential media brands and more than 45 dynamic in-person events, we engage millions of decision-makers across key industries, delivering the knowledge, connections, and strategies they need to grow, innovate, and succeed.
All content published in MarketingEDGE is developed or reviewed by our team of subject matter experts and editors.