Your company's best influencers may already be on the payroll. Here's how B2B marketers can turn internal experts into trusted advocates, reach niche communities and build customer...
New AI features from Adobe Firefly and Claude promise to streamline marketing workflows, while Firefox and Google are changing how buyers discover content. Here's what marketers...
In this episode of the MarketingEDGE Podcast, we share a conversation between Seth Hastings and Erin Hallstrom providing key takeaways from the Media, Audience and Content Marketing...
Training journalists on SEO and AEO taught me that writing for your readers and optimizing for search and answer engines are the same job. Here’s why that matters to marketers...
In this episode of the MarketingEDGE Podcast, Alexis Gajewski's article explores why every content creator needs a marketing friend — someone who understands how to package, distribute...
In this episode of the MarketingEDGE Podcast, we look at what marketers can borrow from journalists — from questioning marketing claims and asking “so what?” to finding the real...
Erin and Seth are recapping some of the key takeaways from the 2026 MACMA conference, including the importance of auditing lead campaigns, turning metrics into action and how ...
We asked AI to describe this download. Here's what it gave us: "The AI Prompt Recipe Book is a free guide with 9 helpful AI prompts for marketers, organized into three sections...
As AI accelerates organizational change, leaders must recognize that employee resistance often stems from capacity overload rather than opposition. Effective change management...
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