Strategy

ID 1058166 | High Five © Steven Bourelle | Dreamstime.com
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Marketers know how to sell. Journalists know how to turn B2B content into something people actually want to read.
Oct. 1, 2026
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Why marketers need a content "shopping list" and how planning your repurposing strategy upfront saves time, money and wasted effort.
Sept. 28, 2026
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In this edition of Unprompted, we look at what happens when AI stays in the background versus when it takes center stage.
Sept. 21, 2026
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The 2026 Apex Martech Matrix shows why companies need to distinguish between technology gaps and execution problems, especially as AI gets layered onto existing martech stacks...
Sept. 21, 2026
I'm taking marketers behind the scenes of running a newsroom, showing how the same principles and frameworks that keep a newsroom running can sharpen your marketing too.
Sept. 14, 2026
MarketingEDGE Podcast
Platforms are getting tougher on inauthentic and mass-produced content. AI companies are embedding new provenance and watermarking technology into creative tools. Social platforms...
Sept. 14, 2026
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In this edition of Unprompted: The AI Marketing Brief, we look at how AI agents are starting to book, buy and browse on behalf of users — and why most marketing sites aren't built...
Sept. 10, 2026
In this edition of Unprompted: The AI Marketing Brief, we unpack why AI disclosure is becoming standard practice across e-commerce and publishing platforms alike.
Aug. 28, 2026

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We asked AI to describe this download. Here's what it gave us: "The AI Prompt Recipe Book is a free guide with 9 helpful AI prompts for marketers, organized into three sections...
June 23, 2026
How to turn any conference into content, connection and competitive intelligence.
May 18, 2026
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As AI accelerates organizational change, leaders must recognize that employee resistance often stems from capacity overload rather than opposition. Effective change management...
March 23, 2026