Why Marketing Transformation Gets Stuck

Personalization is evolving fast—and so are the risks. In this episode of MarketingEDGE, we explore two critical questions facing modern marketing teams in 2026: how to scale AI-driven personalization without losing trust, and why many marketing transformations are stalling before delivering strategic impact.

The first article examines how AI is upgrading personalization capabilities across B2B marketing—and why separating real buyer signals from noise is becoming a competitive differentiator. The second article looks at new research revealing where marketing organizations believe they’re advancing—and where operational reality tells a different story.

Together, these reads surface a common challenge: marketing has more tools and data than ever, yet many teams remain stuck in the middle—working harder without moving faster.

Navigating the Complexities of AI-Driven Personalization in B2B Marketing

As personalization becomes more dynamic and data-driven, marketers face new questions around relevance, risk, and brand boundaries. This article explores how AI is reshaping personalization—and what leaders must get right before scaling it further.

Is Marketing Transformation Stalling in the Middle?

New research reveals a growing gap between perceived marketing maturity and operational execution. This article examines why many organizations are improving tactically but struggling to operate strategically—and what that means for martech, data readiness, and go-to-market effectiveness.

Why It Matters

AI and martech promise speed and precision—but without alignment, discipline, and trust, they can just as easily amplify complexity. This episode highlights why personalization and transformation must be grounded in strategy, not just technology.