New AI features from Adobe Firefly and Claude promise to streamline marketing workflows, while Firefox and Google are changing how buyers discover content. Here's what marketers...
Training journalists on SEO and AEO taught me that writing for your readers and optimizing for search and answer engines are the same job. Here’s why that matters to marketers...
In this episode we look at the growing push to identify, label and detect AI-generated content — from new requirements around synthetic performers in ecommerce imagery to tools...
The 2026 Apex Martech Matrix shows why companies need to distinguish between technology gaps and execution problems, especially as AI gets layered onto existing martech stacks...
In this edition of Unprompted: The AI Marketing Brief, we look at how AI agents are starting to book, buy and browse on behalf of users — and why most marketing sites aren't built...
In this edition of Unprompted: The AI Marketing Brief, we explore what a rogue AI agent and a wave of new platform policies mean for B2B marketing teams.
We asked AI to describe this download. Here's what it gave us: "The AI Prompt Recipe Book is a free guide with 9 helpful AI prompts for marketers, organized into three sections...
As AI accelerates organizational change, leaders must recognize that employee resistance often stems from capacity overload rather than opposition. Effective change management...
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