Erin and Seth are recapping some of the key takeaways from the 2026 MACMA conference, including the importance of auditing lead campaigns, turning metrics into action and how ...
I'm taking marketers behind the scenes of running a newsroom, showing how the same principles and frameworks that keep a newsroom running can sharpen your marketing too.
As AI rapidly evolves, B2B marketers must adopt adaptable strategies, focusing on what remains constant — trust, transparency and quality — while remaining open to change, much...
In this edition of Unprompted: The AI Marketing Brief, your analytics may be counting bots, your buyers may be angry, and the platforms are moving fast anyway.
We asked AI to describe this download. Here's what it gave us: "The AI Prompt Recipe Book is a free guide with 9 helpful AI prompts for marketers, organized into three sections...
As AI accelerates organizational change, leaders must recognize that employee resistance often stems from capacity overload rather than opposition. Effective change management...
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