MarketingEDGE Podcast

Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign.

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Search & Sustain

Search & Sustain is a marketing podcast from MarketingEDGE, co-hosted by Seth Hastings and Erin Hallstrom, that pairs two sides of the audience equation: Seth's expertise in audience marketing and Erin's newsroom background in SEO and AEO. Together they help marketers do two things most struggle to balance—capture an audience and actually keep it.

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MarketingEDGE Podcast
Having more data, adopting the latest technology or launching another experiment isn't enough if marketers can't answer the question leadership increasingly wants answered: What...
Sept. 7, 2026
MarketingEDGE Podcast
What started as the perfect day quickly became something much stranger — and an unexpectedly useful lesson for marketers thinking about agentic AI. In this episode of MarketingEDGE...
Aug. 31, 2026
Search & Sustain
In this episode of Search and Sustain, we explore AI watermarking, LinkedIn's growing pushback against low-effort AI content, and we continue to talk about why original experience...
Aug. 26, 2026
MarketingEDGE Podcast
How do you build a marketing budget for a year that could look very different by the time it arrives? In this episode of MarketingEDGE, we explore how AI, changing buyer behavior...
Aug. 19, 2026
MarketingEDGE Podcast
More budget doesn't automatically mean better marketing. In this episode of MarketingEDGE, Abby White and Alexis Gajewski unpack three of the month's top stories and what they...
Aug. 18, 2026
Search & Sustain
In this episode of Search & Sustain podcast, we're explore a challenge facing every modern B2B marketer: how do you stand out in a sea of similar stories?
Aug. 12, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, we explore why financially fluent marketers are shifting the conversation from impressions and clicks to revenue, profitability, customer lifetime...
Aug. 12, 2026
MarketingEDGE Podcast
Just because you can automate something doesn't mean you should. In this episode of MarketingEDGE, we examine how marketers can use AI and automation to improve efficiency without...
July 29, 2026
Search & Sustain
In this episode of the Search & Sustain podcast, we had live prompt showdown between two AI experts. See what the 'prompt-off' taught us about brand voice, audience research, ...
July 27, 2026
MarketingEDGE Podcast
What happens when your AI outgrows you? In this episode of MarketingEDGE, we use humor to explore the real challenge facing marketers: AI tools are evolving faster than many of...
July 22, 2026
MarketingEDGE Podcast
AI can create content in seconds—but it can't replicate your experience. In this episode of MarketingEDGE, we explore why generic content is becoming less valuable in the age ...
July 15, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next...
July 13, 2026
Search & Sustain
In the second episode of Search & Sustain, Erin Hallstrom and Seth Hastings talk about voice vs. AI 'voice' and what actually builds trust with audiences and buyers.
June 23, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next...
June 7, 2026
Search & Sustain
In the pilot episode of Search & Sustain, Erin Hallstrom and Seth Hastings break down what makes headlines, subject lines, and LinkedIn copy worth a click—touching on context,...
May 21, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, we unpack what this month’s most-read stories reveal about B2B marketing now: AI-driven change fatigue, lean-team pressure, the move from metrics...
May 18, 2026
MarketingEDGE Podcast
In this episode we break down a powerful but often overlooked SEO concept: entity optimization—and why your brand should function like a connected family, not a collection of ...
April 16, 2026
MarketingEDGE Podcast
Are marketers focusing on the wrong metrics?New research reveals a surprising shift: While data and ROI have long dominated marketing conversations, today’s leaders are ...
April 8, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, we break down the stories marketers couldn’t ignore this month and what they reveal about shifting expectations around AI, SEO, and buyer trust...
April 1, 2026
MarketingEDGE Podcast
AI adoption isn’t just a technology challenge—it’s a human one. In this episode of MarketingEDGE, we explore why change fatigue may be the real reason transformation efforts stall...
March 25, 2026
MarketingEDGE Podcast
Managing marketing alone—or with a very small team—means balancing strategy, execution, and measurement all at once. In this episode of MarketingEDGE, we explore how solo marketers...
March 18, 2026
MarketingEDGE Podcast
This episode explores how companies are approaching AI skill development, what leaders must do to help teams adopt new tools responsibly, and why culture, ethics, and transparency...
March 11, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, we explore proof-based marketing and why credibility now matters more than copy. Learn how to audit your messaging, align marketing with real...
March 4, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, we explore how shifting buyer behavior, rising skepticism, and the influence of AI are reshaping what credibility and authenticity mean for modern...
Feb. 17, 2026