MarketingEDGE Podcast

Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign.

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Search & Sustain

Search & Sustain is a marketing podcast from MarketingEDGE, co-hosted by Seth Hastings and Erin Hallstrom, that pairs two sides of the audience equation: Seth's expertise in audience marketing and Erin's newsroom background in SEO and AEO. Together they help marketers do two things most struggle to balance—capture an audience and actually keep it.

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MarketingEDGE Podcast
In this episode of the MarketingEDGE Podcast, Alexis Gajewski's article explores why every content creator needs a marketing friend — someone who understands how to package, distribute...
Oct. 19, 2026
MarketingEDGE Podcast
In this episode of the MarketingEDGE Podcast, we look at what marketers can borrow from journalists — from questioning marketing claims and asking “so what?” to finding the real...
Oct. 12, 2026
Search & Sustain
Erin and Seth are recapping some of the key takeaways from the 2026 MACMA conference, including the importance of auditing lead campaigns, turning metrics into action and how ...
Oct. 8, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, Abby White and Alexis Gajewski explore the new rules of trust in B2B marketing.
Oct. 6, 2026
Search & Sustain
In this episode of Search & Sustain, Erin and Seth talk with two automotive media leaders to reveal the video marketing strategies, tools, and lessons they've learned from their...
Sept. 29, 2026
MarketingEDGE Podcast
In this episode we look at the growing push to identify, label and detect AI-generated content — from new requirements around synthetic performers in ecommerce imagery to tools...
Sept. 28, 2026
MarketingEDGE Podcast
Your website's next visitor may be ready to buy — but it may not be human. AI agents are beginning to do more than find and summarize information. They're learning to navigate...
Sept. 22, 2026
Search & Sustain
In this episode of Search & Sustain, Erin and Seth explore how B2B marketers can use video to drive discovery, grow brand awareness, and connect with audiences.
Sept. 16, 2026
MarketingEDGE Podcast
Platforms are getting tougher on inauthentic and mass-produced content. AI companies are embedding new provenance and watermarking technology into creative tools. Social platforms...
Sept. 14, 2026
MarketingEDGE Podcast
Having more data, adopting the latest technology or launching another experiment isn't enough if marketers can't answer the question leadership increasingly wants answered: What...
Sept. 7, 2026
MarketingEDGE Podcast
What started as the perfect day quickly became something much stranger — and an unexpectedly useful lesson for marketers thinking about agentic AI. In this episode of MarketingEDGE...
Aug. 31, 2026
Search & Sustain
In this episode of Search and Sustain, we explore AI watermarking, LinkedIn's growing pushback against low-effort AI content, and we continue to talk about why original experience...
Aug. 26, 2026
MarketingEDGE Podcast
How do you build a marketing budget for a year that could look very different by the time it arrives? In this episode of MarketingEDGE, we explore how AI, changing buyer behavior...
Aug. 19, 2026
MarketingEDGE Podcast
More budget doesn't automatically mean better marketing. In this episode of MarketingEDGE, Abby White and Alexis Gajewski unpack three of the month's top stories and what they...
Aug. 18, 2026
Search & Sustain
In this episode of Search & Sustain podcast, we're explore a challenge facing every modern B2B marketer: how do you stand out in a sea of similar stories?
Aug. 12, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, we explore why financially fluent marketers are shifting the conversation from impressions and clicks to revenue, profitability, customer lifetime...
Aug. 12, 2026
MarketingEDGE Podcast
Just because you can automate something doesn't mean you should. In this episode of MarketingEDGE, we examine how marketers can use AI and automation to improve efficiency without...
July 29, 2026
Search & Sustain
In this episode of the Search & Sustain podcast, we had live prompt showdown between two AI experts. See what the 'prompt-off' taught us about brand voice, audience research, ...
July 27, 2026
MarketingEDGE Podcast
What happens when your AI outgrows you? In this episode of MarketingEDGE, we use humor to explore the real challenge facing marketers: AI tools are evolving faster than many of...
July 22, 2026
MarketingEDGE Podcast
AI can create content in seconds—but it can't replicate your experience. In this episode of MarketingEDGE, we explore why generic content is becoming less valuable in the age ...
July 15, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next...
July 13, 2026
Search & Sustain
In the second episode of Search & Sustain, Erin Hallstrom and Seth Hastings talk about voice vs. AI 'voice' and what actually builds trust with audiences and buyers.
June 23, 2026
MarketingEDGE Podcast
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next...
June 7, 2026
Search & Sustain
In the pilot episode of Search & Sustain, Erin Hallstrom and Seth Hastings break down what makes headlines, subject lines, and LinkedIn copy worth a click—touching on context,...
May 21, 2026