Search & Sustain

Search & Sustain is a marketing podcast from MarketingEDGE, co-hosted by Seth Hastings and Erin Hallstrom, that pairs two sides of the audience equation: Seth's expertise in audience marketing and Erin's newsroom background in SEO and AEO. Together they help marketers do two things most struggle to balance—capture an audience and actually keep it.

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Erin and Seth are recapping some of the key takeaways from the 2026 MACMA conference, including the importance of auditing lead campaigns, turning metrics into action and how ...
Oct. 8, 2026
In this episode of Search & Sustain, Erin and Seth talk with two automotive media leaders to reveal the video marketing strategies, tools, and lessons they've learned from their...
Sept. 29, 2026
In this episode of Search & Sustain, Erin and Seth explore how B2B marketers can use video to drive discovery, grow brand awareness, and connect with audiences.
Sept. 16, 2026
In this episode of Search and Sustain, we explore AI watermarking, LinkedIn's growing pushback against low-effort AI content, and we continue to talk about why original experience...
Aug. 26, 2026
In this episode of Search & Sustain podcast, we're explore a challenge facing every modern B2B marketer: how do you stand out in a sea of similar stories?
Aug. 12, 2026
In this episode of the Search & Sustain podcast, we had live prompt showdown between two AI experts. See what the 'prompt-off' taught us about brand voice, audience research, ...
July 27, 2026
In the second episode of Search & Sustain, Erin Hallstrom and Seth Hastings talk about voice vs. AI 'voice' and what actually builds trust with audiences and buyers.
June 23, 2026
In the pilot episode of Search & Sustain, Erin Hallstrom and Seth Hastings break down what makes headlines, subject lines, and LinkedIn copy worth a click—touching on context,...
May 21, 2026