MarketingEDGE Podcast

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Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign.

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If You Can’t Prove It, Don’t Say It
In this episode of MarketingEDGE, we explore proof-based marketing and why credibility now matters more than copy. Learn how to audit your messaging, align marketing with real...
March 4, 2026
Credibility in a Skeptical Market
In this episode of MarketingEDGE, we explore how shifting buyer behavior, rising skepticism, and the influence of AI are reshaping what credibility and authenticity mean for modern...
Feb. 17, 2026
Trust: Your Key Brand Differentiator
In this episode of MarketingEDGE, we explore what “trust” really means for modern brands, why skepticism is at an all-time high, and how marketing leaders might need to rethink...
Feb. 11, 2026
Why Marketing Transformation Gets Stuck
AI is changing how marketers personalize experiences—but it’s also introducing new risks. In this episode of MarketingEDGE, we explore how AI-driven personalization is evolving...
Jan. 27, 2026
When AI Makes Things Up + How Leaders Are Evolving
AI can help marketers move faster—but it can also confidently make things up. In this episode of MarketingEDGE, we break down how to avoid AI hallucinations in research and reporting...
Jan. 21, 2026
ABM Mistakes + AI Wins: Expand Your ICP and Work Faster
Account-based marketing is supposed to focus your efforts—but what if your ICP is actually shrinking your pipeline? In Part 1 of our ABM Misfires series, we break down one of ...
Jan. 14, 2026
AI Search Visibility + Smarter Social Media with Free AI Tools
To start 2026, MarketingEDGE keeps things practical with AI advice you can use immediately. This episode breaks down why visibility in AI-driven search is shifting from keywords...
Jan. 7, 2026
Why AI Marketing Pilots Stall + Using First-Party Data to Drive ROI
AI is everywhere in marketing—but most teams are still struggling with the basics. In this episode of MarketingEDGE, we break down why so many AI initiatives fail to deliver ROI...
Dec. 23, 2025
Customer Loyalty, Board-Level Growth & 2025 Marketing AI Insights
In this episode of MarketingEDGE, we cover two timely articles for modern marketers. First, we examine why customer loyalty is now a board-level growth metric, not just a marketing...
Dec. 17, 2025
Threats & Opportunities: Battling Bot Traffic While Winning with GEO
On this episode we highlight how the digital landscape is evolving and creating new challenges, leaving cross-functional teams the responsibility to ensure campaign quality and...
Dec. 13, 2025
Zero Click Search and More AI Myths Busted
On this episode, we highlight how as click-through rates plummet due to GenAI search results that stop buyers in their tracks, marketers are aiming to secure their share of voice...
Dec. 12, 2025
AI isn't Magic and Blogging Isn't Dead: The Truth about B2B Content
On this episode, we highlight how common misconceptions about AI in marketing can limit success and discover how to use AI effectively and ethically, and dive into how blogs became...
Dec. 12, 2025