MarketingEDGE Podcast

Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign.

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In this episode of the MarketingEDGE Podcast, Alexis Gajewski's article explores why every content creator needs a marketing friend — someone who understands how to package, distribute...
Oct. 19, 2026
In this episode of the MarketingEDGE Podcast, we look at what marketers can borrow from journalists — from questioning marketing claims and asking “so what?” to finding the real...
Oct. 12, 2026
In this episode of MarketingEDGE, Abby White and Alexis Gajewski explore the new rules of trust in B2B marketing.
Oct. 6, 2026
In this episode we look at the growing push to identify, label and detect AI-generated content — from new requirements around synthetic performers in ecommerce imagery to tools...
Sept. 28, 2026
Your website's next visitor may be ready to buy — but it may not be human. AI agents are beginning to do more than find and summarize information. They're learning to navigate...
Sept. 22, 2026
Platforms are getting tougher on inauthentic and mass-produced content. AI companies are embedding new provenance and watermarking technology into creative tools. Social platforms...
Sept. 14, 2026
Having more data, adopting the latest technology or launching another experiment isn't enough if marketers can't answer the question leadership increasingly wants answered: What...
Sept. 7, 2026
What started as the perfect day quickly became something much stranger — and an unexpectedly useful lesson for marketers thinking about agentic AI. In this episode of MarketingEDGE...
Aug. 31, 2026
How do you build a marketing budget for a year that could look very different by the time it arrives? In this episode of MarketingEDGE, we explore how AI, changing buyer behavior...
Aug. 19, 2026
More budget doesn't automatically mean better marketing. In this episode of MarketingEDGE, Abby White and Alexis Gajewski unpack three of the month's top stories and what they...
Aug. 18, 2026
In this episode of MarketingEDGE, we explore why financially fluent marketers are shifting the conversation from impressions and clicks to revenue, profitability, customer lifetime...
Aug. 12, 2026
Just because you can automate something doesn't mean you should. In this episode of MarketingEDGE, we examine how marketers can use AI and automation to improve efficiency without...
July 29, 2026
What happens when your AI outgrows you? In this episode of MarketingEDGE, we use humor to explore the real challenge facing marketers: AI tools are evolving faster than many of...
July 22, 2026
AI can create content in seconds—but it can't replicate your experience. In this episode of MarketingEDGE, we explore why generic content is becoming less valuable in the age ...
July 15, 2026
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next...
July 13, 2026
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next...
June 7, 2026
In this episode of MarketingEDGE, we unpack what this month’s most-read stories reveal about B2B marketing now: AI-driven change fatigue, lean-team pressure, the move from metrics...
May 18, 2026
In this episode we break down a powerful but often overlooked SEO concept: entity optimization—and why your brand should function like a connected family, not a collection of ...
April 16, 2026
Are marketers focusing on the wrong metrics?New research reveals a surprising shift: While data and ROI have long dominated marketing conversations, today’s leaders are ...
April 8, 2026
In this episode of MarketingEDGE, we break down the stories marketers couldn’t ignore this month and what they reveal about shifting expectations around AI, SEO, and buyer trust...
April 1, 2026
AI adoption isn’t just a technology challenge—it’s a human one. In this episode of MarketingEDGE, we explore why change fatigue may be the real reason transformation efforts stall...
March 25, 2026
Managing marketing alone—or with a very small team—means balancing strategy, execution, and measurement all at once. In this episode of MarketingEDGE, we explore how solo marketers...
March 18, 2026
This episode explores how companies are approaching AI skill development, what leaders must do to help teams adopt new tools responsibly, and why culture, ethics, and transparency...
March 11, 2026
In this episode of MarketingEDGE, we explore proof-based marketing and why credibility now matters more than copy. Learn how to audit your messaging, align marketing with real...
March 4, 2026