Customer Loyalty, Board-Level Growth & 2025 Marketing AI Insights
In this episode of MarketingEDGE Podcast, we bring you two timely articles focused on customer loyalty as a growth driver and how AI is actually performing in marketing today.
From reframing loyalty as a board-level metric to cutting through the hype around marketing AI, this episode delivers practical insights to help marketers drive measurable impact, build trust with leadership, and stay ahead as buyer behavior continues to evolve.
Turning Customer Loyalty into a Board-Level Growth Metric
Customer loyalty is no longer just a marketing or sales concern—it’s a signal of long-term business health. This article explores why loyalty now belongs in the boardroom and how marketing leaders can connect customer experience metrics to the financial indicators executives care about most.
Drawing on insights from Christina Garnett, chief customer and communications officer at New Emotion, the article explains how trust, consistency, and proactive customer care translate into retention, lifetime value, and sustainable growth.
Key themes include:
- Why loyalty is a leading indicator of long-term performance
- The high cost of new customer acquisition versus retention
- How loyalty reflects trust, experience consistency, and brand credibility
- Aligning customer metrics with board-level financial signals
- Identifying and measuring the moments that shape customer loyalty
- Elevating referrals, reviews, and testimonials as strategic indicators
The article reinforces that loyalty is not a soft metric—it’s a measurable growth driver when aligned with executive priorities.
2025 Marketing AI Insights: Growth, Usage, and Trends
The second article cuts through the noise surrounding AI in marketing to reveal what’s actually working, what’s stalling, and where top-performing teams are seeing real returns.
Based on research from Gartner, McKinsey, Adobe, HubSpot, and others, the article provides a data-driven look at how marketers are using AI today—from content creation and analytics to AI agents that automate workflows end to end.
Key takeaways include:
- Where generative AI is delivering measurable ROI in marketing
- How widespread AI adoption has become across marketing and sales
- The growing role of AI agents in workflow automation and lead management
- Why familiarity with AI increases customer acceptance
- How marketers are balancing data-driven insights with creative evaluation
- What pacesetter organizations are doing differently with AI
The article emphasizes that AI is most effective when applied strategically—supporting both efficiency and creativity without losing sight of customer trust.
Why It Matters
Together, these articles highlight a shared truth for modern marketers: impact matters more than activity. Loyalty signals whether marketing efforts are building lasting relationships. AI shows its value when it drives efficiency, engagement, and smarter decisions. Marketers who align both with business outcomes will be best positioned to earn credibility—and budget—at the executive level.
About the Author
Bridget McCrea
Contributor
Bridget McCrea is the award-winning author of Your First Business Blueprint and recipient of a 2025 ASBPE Award of Excellence. Her articles have appeared in Business Insider, Black Enterprise, Hispanic Business, International Business Times and various other publications. With a focus on business, management and technology, Bridget turns real-world insights into content that connects strategy, leadership and results.
Alexis Gajewski
Contributor
Alexis Gajewski is the Associate Director of Newsroom Operations and Development at EndeavorB2B, bringing 18 years of experience in B2B media and publishing. A digital-first editorial leader, she sets the vision and direction for content strategies that maximize reach, engagement, and visibility across EndeavorB2B’s portfolio of brands. Alexis oversees editorial planning, workflow management, and team development, ensuring that all content aligns with both audience needs and business objectives. With deep expertise in SEO, AI, and analytics, she drives data-informed editorial decisions that strengthen storytelling, boost organic growth, and uphold the highest standards of quality and integrity.
As a strategist and mentor, Alexis works across the editorial department to foster a culture of creativity, collaboration, and continuous learning. She develops company-wide editorial standards, training programs, and performance frameworks designed to elevate content quality and operational efficiency. Her passion for innovation keeps teams at the forefront of media transformation—whether implementing AI-driven tools, refining workflows, or exploring new content formats. Through her leadership, Alexis empowers editors, reporters, and content strategists at EndeavorB2B to adapt, grow, and deliver impactful, audience-focused journalism in a fast-evolving digital landscape.
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