AI Isn’t Magic & Blogging Isn’t Dead: The Truth About B2B Content
In this short-week episode of the MarketingEDGE Podcast, we cut through the noise to tackle two critical topics shaping modern B2B marketing: common myths about AI that are holding teams back, and the evolving role of user-generated content (UGC) in building trust, authority, and visibility.
First, we debunk persistent misconceptions around AI—what it can do, what it can’t, and how marketers should actually be using it responsibly. Then, we zoom out to explore the roots of blogging and UGC, tracing how authentic, human-driven content has become a foundational pillar of SEO, GEO, and long-term brand credibility.
Segment 1: AI Myths Every Marketer Needs to Stop Believing
AI adoption can feel overwhelming, especially amid hype, fear, and conflicting advice. In this segment, we break down the most common AI myths and explain how marketers can use AI ethically, effectively, and confidently.
Segment 2: The Evolution of Blogging & User-Generated Content in B2B
This segment explores how user-generated content—from early blogs to modern social platforms—became a cornerstone of B2B marketing.
Key topics include:
- The origins of blogging and the early web
- How blogging evolved into a business and marketing tool
- The rise of social media and its intersection with blogs
- Why blogs remain a critical owned asset in B2B marketing
- How UGC fuels SEO, inbound marketing, first-party data, and content repurposing
- Why blogs matter even more in the age of AI, SEO, AEO, and GEO
We also highlight why transparency, authenticity, and a human voice remain essential as brands compete for visibility in both search engines and generative AI tools.
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About the Author
Alexis Gajewski
Contributor
Alexis Gajewski is the Associate Director of Newsroom Operations and Development at EndeavorB2B, bringing 18 years of experience in B2B media and publishing. A digital-first editorial leader, she sets the vision and direction for content strategies that maximize reach, engagement, and visibility across EndeavorB2B’s portfolio of brands. Alexis oversees editorial planning, workflow management, and team development, ensuring that all content aligns with both audience needs and business objectives. With deep expertise in SEO, AI, and analytics, she drives data-informed editorial decisions that strengthen storytelling, boost organic growth, and uphold the highest standards of quality and integrity.
As a strategist and mentor, Alexis works across the editorial department to foster a culture of creativity, collaboration, and continuous learning. She develops company-wide editorial standards, training programs, and performance frameworks designed to elevate content quality and operational efficiency. Her passion for innovation keeps teams at the forefront of media transformation—whether implementing AI-driven tools, refining workflows, or exploring new content formats. Through her leadership, Alexis empowers editors, reporters, and content strategists at EndeavorB2B to adapt, grow, and deliver impactful, audience-focused journalism in a fast-evolving digital landscape.
Erin Hallstrom
Contributor
Erin Hallstrom is the Director of Content Operations and Visibility for EndeavorB2B, where she works with more than 150 trade journalists across 90+ brands to implement search engine optimization (SEO) and generative engine optimization (GEO) best practices. She’s been a featured speaker at the News and Editorial SEO Summit (NESS) and headlines ASBPE’s SEO for B2B Media Playbook education series.
In addition to optimization strategy, Erin is responsible for Endeavor's metrics reporting, where she uses her expertise in website analytics to help teams understand their data to make informed content decisions. Erin holds multiple technical certifications in Google Analytics and also trains audience and marketing groups how best to utilize SEO and GEO tactics for enhanced content marketing performance.
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