Erin Hallstrom 

Contributor
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Erin Hallstrom is the Director of Content Operations and Visibility for Endeavor Business Media, a division of EndeavorB2B, where she works with more than 150 trade journalists across 90+ brands to implement search engine optimization (SEO) and generative engine optimization (GEO) best practices.  

Erin is responsible for Endeavor's metrics reporting, where she uses her expertise in website analytics to help teams understand their data to make informed content decisions. Erin holds multiple technical certifications in Google Analytics and also trains audience and marketing groups how best to utilize SEO and GEO tactics for enhanced content marketing performance.