7 Targeting Strategies for Smarter B2B Marketing (with a Little Help from AI)

Today’s B2B buyers are harder to reach than ever — scattered across channels, armed with information, and immune to generic marketing. “7 Targeting Strategies for Smarter B2B Marketing (with a Little Help from AI)” reveals how leading marketers are using artificial intelligence to refine audience targeting, personalize outreach, and maximize ROI.
Oct. 16, 2025
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7 Targeting Strategies for Smarter B2B Marketing 

Reaching the right buyer today requires more than reach; it demands precision, context, and agility. As B2B decision-making grows more complex, marketing leaders must sharpen their targeting strategies using AI to maximize efficiency and impact.

Discover how to evolve from surface-level intent data to predictive insights that identify prospects who are both interested and ready to act. Learn how to balance personalization with scale, build smarter feedback loops, and break down silos between marketing and sales for tighter alignment and higher conversions.

Learn how highlights how platforms like Personif.ai use AI to connect firmographic, behavioral, and contextual data, automatically matching your content to the right audiences at the right moment.

In this guide, you’ll learn how to: 

  • Move from basic intent targeting to predictive fit models
  • Engage in high-trust environments that drive meaningful impact
  • Automate personalization at scale without draining team resources
  • Align marketing and sales with shared intelligence
  • Re-engage leads with AI-powered follow-up