Accelerating Growth: Lead Generation Through the Funnel
Accelerating Growth: Lead Generation Through the Funnel
The Lead Generation Through the Funnel guide from EndeavorB2B delivers a blueprint for capturing and converting high-quality leads at every stage of the buyer journey. According to EndeavorB2B’s 2025 B2B Marketing Benchmark Report, 59% of marketers are prioritizing lead generation as a top investment this year. This guide breaks down where to focus your strategy and how to move prospects efficiently from awareness to purchase.
At the top of the funnel, marketers should use educational content, storytelling, and trust-building tactics, like testimonials and thought leadership, to attract and qualify new audiences. The middle of the funnel emphasizes segmentation, personalization, and lead scoring to nurture interest and identify engaged, sales-ready prospects through webinars, white papers, and case studies. At the bottom of the funnel, conversion depends on urgency-driven offers, proof of ROI, and targeted follow-up sequences that address objections and close deals.
The takeaway: Winning marketers blend data, personalization, and content alignment to drive qualified pipeline growth and shorten the path to conversion.
In this guide, you’ll learn:
- How to create tailored content for each stage of the funnel to improve lead quality and conversion rates
- Ways to use data and segmentation to personalize nurturing sequences
- Why proof of value and urgency tactics drive faster decisions at the bottom of the funnel
- How to measure funnel performance with metrics that tie directly to revenue impact